Our Director, Jack Busa, actual title Chief Creative Executive since we are unlike any other organization, has lived a life in pursuit of beauty. For decades he has been in the company of artists, art historians, art collectors and art dealers, patrons and creative people in music, film and theater. From his unique public perspective of not favoring one art expert over another, nor one style over the other, he has witnessed not only trends but what many individuals involve in the field consider art and do not consider art. He has observed art in culture, sub-cultures, politics, corporate environs, money, stamps, religion and political revolution and counter revolution. And like you, he has learned:
- Art for the sake of art is rapidly being replaced by art as a commodity.
- No one can really define art. The definition has been fluid since cave paintings and rock art petroglyphs.
- Art is what “speaks to” the soul and spirit of the patron, enough to motivate them to acquire it.
When asked about the problems that so many artists are facing, Jack has often indicated to them that:
“Anyone can survive as an artist if surviving means just creating art. If you wish to make a living as an artist, this requires a specifically developed mindset. First, you are not just an artist but also a curator and businessperson. Second, you must except that not everyone will like or enjoy your art (if they did, you may not be unique). New skill sets must be learned and mastered. Have you done your home work to learn about how to display and how to market? Just as businesses need to know what the competition is doing to remain competitive – what are yours doing that is successful; just as important what are they doing that is not working. Have you asked yourself what is innovative about your approach? How many groups have you joined and newsletters have you placed your name on? How do you network? How are others getting exposure? This is just the proverbial “tip” if you want to make a living at your craft.”